DIGITAL COPENHAGEN 2020 PRESENTS:
MARKETING REVISITED !
– Who led the digital transformation of your company this year?
a) CEO b) CMO c) Coronavirus ?
Learn how to navigate in times of uncertainty by understanding customers, business-models and emerging technologies in the era of COVID-19.
More than 25 industry leading speakers and a +500 networking experience sets the framework of your future growth-strategies and brand relevance. At this year’s conference you’ll learn how your brand can drive relevance and achieve uncommon growth by adapting this year’s headlines to your business strategy:
CARE about the world, the environment and your employees to become truly purpose-driven
CAPTURE attention by creating amazing human-centered experiences, products and services
CONNECT with your customers to build relationships and emotional interactions
If you are a business leader, a marketing professional in any industry or simply a curious and aware individual, attending this conference will challenge and inspire you to take stock and rethink your business strategies in a transformed business landscape.
Are you ready?
november 18th, tivoli hotel, copenhagen
Chairman of the Board
The “Green Mark Zuckerberg”, that helped Greta Thunberg’s climate movement
Eco-warrior and CEO of WeDonthaveTime.org. Serial entrepreneur within the financial and communications industry. Nominated 2 times DI Gasell Award, Ernst & Young Entrepreneur of The Year, Veckans Affärer Supertalent, Årets Miljöinfluencer and International Gamechanger of the year. Member of Al Gore Climate Reality, European Climate Policy Task Force. Chairman of the independent think tank Global Utmaning (Global Challenges).
CEO & Co-founder
The CEO of a UK startup pioneering deepfake technology thinks we're just three years away from having computer-generated versions of actors that are so good, they're indistinguishable from real humans.
Victor Riparbelli, 27, cofounded Synthesia two years ago. The company made its first big splash in 2018 when it used its technology to make a BBC news anchor appear to be speaking Spanish, Mandarin and Hindi.
More recently the company applied its tech to soccer legend David Beckham. In collaboration with the campaign Malaria Must Die, Synthesia manipulated Beckham's facial features so that nine malaria survivors were able to speak through him — in nine different languages.
Global Customer Centric & Digital Transformation, Vice President
A.P. Møller Mærsk
Journalist & China Analyst
Christina Boutrup is a leading China analyst, thought leader and keynote speaker.
As a journalist she travelled in most parts of The Middle Kingdom and covered areas such as business, economy, environment and social issues for more than 15 years, hosting radio- and TV shows about China.
She interviewed Alibaba’s founder Jack Ma and closely followed the global expansion of Chinese companies authoring several books about business in China.
She is also on the Advisory Board of ThinkChina.dk, a think tank of the University of Copenhagen.
Speaker of the year in Sweden 2019, 2xTed Speaker, Journalist, Author of eight books & Educator for digital equality
Andreas Ekström is a writer, journalist and thought leader. The author of seven books, Andreas analyses the online world, media, and digital equality for the Swedish daily newspaper Sydsvenskan.
In his talks, Andreas discusses the digital revolution brought about by the world’s most influential companies such as Apple, Microsoft, Facebook and Amazon, and analyses the complex changes driven by the power players in tech. He maps out how the digital revolution has created new user demands, new forms data harvesting, new business needs, and has advanced design and technology strategies. Andreas identifies the key digital issues around the future of our identity, democracy and finance. In discussing how this will impact the workplace, he helps organisations understand how to position themselves for the next decade.
Andreas argues that as we are the pioneers of the digital world, and writers of what he terms ‘the digital constitution’, people need to consider the ethical implications of everything they outsource to tech. He tackles the debate of convenience versus ethics, and argues that we need to be thinking more carefully now about the regulation of AI products that will inevitably reshape our culture in the future. He also discusses ethics in a world where organisations need to stay competitive in the flux of technological and business development.
"The Godfather of Effectiveness", Renowned Author & Marketing Expert
Peter spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 23 years. He has worked through three major recessions. In 2008 he wrote Advertising in a downturn (IPA March 2008) – a summary of expert opinion on best practice for advertising during recessions. In April this year he wrote Advertising in Recession – Long, Short or Dark? (LinkedIn). Effectiveness case study analysis underpins much of his work, which includes a number of important authored and co-authored marketing and advertising texts: Marketing in the Era of Accountability, Brand Immortality, The Long & The Short of it, The Link Between Creativity and Effectiveness, Media in Focus, Selling Creativity Short, Why aren’t we doing this?, Effectiveness in Context, The Crisis in Creative Effectiveness and chapters in Eat Your Greens and the Sage Handbook of Advertising. His most recent work in collaboration with Les Binet – The 5 Principles of Growth in B2B Marketing – was published by LinkedIn in October 2019. Peter writes and speaks regularly around the world about marketing effectiveness. He is an honorary Fellow of the UK Institute of Practitioners in Advertising and a research Fellow of the B2B Institute.
Alcon Nordic A/S
Alka forsikring A/S
Aller Media A/S
Berlingske Media A/S
Better Banners A/S
Boye & Spellerberg A/S
BrandFactory Danmark A/S
Brüel & Kjær Sound & Vibration Measurement A/S
CA Karrierepartner & A-kasse
Charlie Tango A/S
Clear Channel Danmark A/S
Codan Forsikring A/S
Constagious Business Design Centre
CrispinPorterBogusky Denmark Aps
Dagbladet Børsen A/S
Danske Lotteri Spil A/S
Danske Spil A/S
Delfi Technologies A/S
Egmont Publishing A/S
Eniig Fiber A/S
E.ON Danmark A/S
EWII Administration A/S
Future Navigator ApS
GF Forsikring A/S
Global Scanning Denmark A/S
Grown Up Licenses ApS
Grønlands Rejsebureau A/S
Haldor Topsøe A/S
Hjaltelin Stahl K/S
Ignite Nordic Aps
Isobar Danmark A/S
JELD-WEN Northern Europe
Klausen & Partners A/S
Kompas Kommunikation ApS
Kronborg Slot - Slotsforvaltningen
Landbrug & Fødevarer FmbA
Lego System A/S
LO Plus A/S
Lolland-Falsters Folketidende A/S
Løgismose Meyers A/S
Lån & Spar Bank A/S
MAN Energy Solutions
Metronome Productions A/S
MSD Danmark Aps
NNE Pharmaplan A/S
Nordic Enterteinment Group
Nordea Bank Danmark A/S
Nordisk Film A/S
Nordisk Film Distribution A/S
Novo Nordisk A/S
Nyberg Consulting Aps
Odense Marcipan A/S
ONE Marketing A/S
Plus Pack A/S
PostNord Strålfors A/S
Reckitt Benckiser Nordic A/S
Robert/Boisen & Likeminded A/S
SAS Institute A/S
Scandlines Danmark ApsA/S
Skandinavisk Motor Co. A/S
Smyril Line p/f
Sonic Minds ApS
Spar Nord Bank A/S
Sunrise TcTa A/S
Syd Energi Holding A/S
Sylvester Hvid & Co. A/S
The Future Agency
Toyota Danmark A/S
TV2 Danmark A/S
Visma Enterprise Danmark
VP Securities A/S
WeAreCube Denmark ApS
Zangenberg & Partners ApS
What happens if we need to cancel/postpone due to continued corona-restrictions on gatherings? In such case, you’ll have the opportunity to get a full ticket refund.
DKK 1.995,- ex.tax.
From may 15th - August 11th
DKK 2.995,- ex.tax.
DKK 3.995,- Non members
From August 12th - September 30th
DKK 3.495,- ex.tax.
DKK 4.495,- Non members
From October 1st - November 9th
DKK 3.995,- ex.tax.
DKK 4.995,- Non members
From November 10th – November 18th
*HEY!!! COMPANY OFFER – SAVE 25 % !!
Bring your entire marketing department to Digital Copenhagen and make sure everybody is on board for your digital transformation journey!
SAVE 25 % on your tickets when buying +5 tickets (registration at once).
Please send an email to: [email protected] with the following informations:
First- and last name, company name, emails and mobile numbers of each participant.
BRELLA NETWORKING APP
Find the right people, book meetings, build connections!
At this year’s conference we have decided to take the networking element to a new level. Digital Copenhagen has always been known for the exceptional networking atmosphere – and with the Brella networking app, we’ve made business matchmaking easy, tailored and convenient for all participants. Brella helps you find the right people to connect with and book meetings with them at the event.
The Brella business matchmaking service will open on November 18th. The access code is digitalcph20. By downloading the app and joining the networking experience, you’ll also be able to follow the agenda in real-time and see who else will be there at the event!
Join the networking experience:
1. Sign in to the community by clicking here. Signing in with your Linkedin account is simple. Complete your profile, select your interests, write a catchy pitch and you’re in!
2. Brella’s unique matchmaking algorithm will suggest the most relevant connections based on your interests. Booking at least four meetings is a good start!
- 3. Download the App from the App Store or Google Play – and use our code digitalcph20 to join us.
If you have any questions about Digital Copenhagen 2020 please feel free to contact Head of Conferences, Danish Marketing Association, Christian Grønning:
Email: [email protected]
or cell: (+45) 5120 3411
The conference will be held on November 18th at:
Tivoli Congress Center:
Arni Magnussons Gade 2,
1577 København V.