Topic

Patagonia – in business to save our home planet

About Nina Hajikhanian

Nina Hajikhanian leads the ecommerce business for Patagonia, throughout the EMEA region, bringing to life the company’s reason for being: We’re in business to save our home planet.

Based at Patagonia’s European Headquarters in Amsterdam, she is responsible for the holistic ecommerce customer experience, through the lenses of outdoor sports and environmental activism.

Prior to joining Patagonia, Nina worked in Australia, as Head of Ecommerce for Australia and New Zealand at Adidas Group. She has held senior marketing roles at brands including Red Bull.

Iranian-born Nina grew up in Austria. She has an MBA from the University of Western Australia and has worked and studied in countries including Spain, Singapore, Hong Kong, Germany, Austria, Australia and the UK. She is passionate about exploring wild places, all over the world, through ‘silent sports’ such as skiing, ski touring, surfing, kitesurfing, mountain biking, yoga, hiking and climbing. She is a licensed ski instructor and member of the Austrian Alpine Club.

About Mark Adams

Mark Adams is a serial entrepreneur and award winning global thought leader on content strategy. Sitting at the intersection of technology, entertainment and brand building. Working directly with A-list celebs and the C-suite of the world’s largest companies to lead content and digital transformation. Driven by the mission to democratise digital knowledge and keep the new economy fair by ‘bridging the digital divide’ in society.

Topic

AR/VR: New dimensions of Connection

If this past year has taught us anything, it’s that humans crave connection - not only with family, friends and coworkers, but also with the businesses, brands, and outlets they interacted with in the “real-world.” While this notion of connection was expressly and deeply challenged due to the pandemic, social media and video enabled people to find a shared sense of presence despite lockdowns worldwide. AR and VR play a pivotal role in helping people to feel present and have emerged as new media that is truly people-centric. With global spending on AR and VR predicted to reach $160B by 2023, we are witnessing a shift in how people will connect in the future.

What becomes possible when technology fades into the background? We get to live eyes up. We get to defy distance on a daily basis. We get to be more present with the people who matter to us – even if they're oceans away. The metaverse are poised to deliver these magical possibilities and take connection to new heights.

About the speaker:

As Country Director, Pia Tandrup is in charge of Meta’s advertising business in Denmark. Her team works with Danish advertisers to help them optimize and succeed with their marketing investments on Meta's family of apps – both locally and in export markets.

Pia comes with a long experience from the advertising industry, most recently as CEO for Ogilvy Denmark and has a great understanding and passion for how creativity, consumer insights and right targeting can make the difference and create strong business results.

About David Walmsley

David Walmsley has been the Chief Digital Officer of Pandora from April 2019 until January 2021. In January he was appointed as Chief Digital & Technology Officer. He is a member of Pandora’s Executive Leadership Team (ELT).

David has 25 years’ experience building and scaling digital consumer businesses, with his career being split between publishing and retail. At each organisation he has championed the voice of the customers, putting them at the heart of the digital story.

He has placed equal emphasis on creating sustainable digital capabilities within each business, including leading digital marketing teams, engineering and product teams, and world-class data and analytics functions. At Pandora, David is heading the transformation on how we do business globally using tech and data.

David has a Master’s Degree in History from the University of Cambridge and is also a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce.

The Journey of Wolt - from small start-up to 2nd fastest growing company in Europe

In this session, Juhani will share some stories and behind the scenes photos from Wolt's journey from a small start-up in Finland in 2014 to now being present in 23 countries and named 2nd fastest growing company in Europe. Juhani has been part of Wolt's growth from 0 to 10M+ users worldwide, and will share insights and lessons learned from Wolt's 6-year rollercoaster ride up until today.

About Juhani Mykkanen

For the past 7 years, Juhani Mykkänen has been building Wolt. Before that, he graduated from Aalto University with honours in Knowledge-intensive Business (M. Sc.) and worked 6 years as a journalist and editor with Helsingin Sanomat, the largest newspaper in Finland. Juhani is also a Crossfit enthusiast who has written three books and travelled to 70+ countries.

Topic:

How The Fabricant works with global fashion brands, technology partners, and numerous Metaverses to drive the fashion industry into the new norm of a digital-first approach.

About Bradford Bird:

During his 10+ year career as a London-based fashion photographer, Bradford was immersed in the earliest days of garment digitization to help optimize creative workflows for fashion brands.

In 2016 he dove head-first into the fashion technology space, building and commercializing solutions to drive sustainability, time, and cost-reductions across the fashion industry.

Bradford now leads Business Development for The Fabricant, the world’s leading Digital Fashion House, where he focuses on collaborations, partnerships and helping to guide fashion brands entering the new normal of a digital-first, metaverse-ready approach.

Victor Riparbelli is the CEO and co-founder of Synthesia, the world's leading AI video generation platform that makes video creation as easy as writing an email. Simply select your AI presenter, type in your script in one of 40 languages and click create. Your video is ready within minutes. Synthesia is powering a paradigm shift in how we think about media production – from something we record with cameras to something we program with computers. Our vision is to turn the world's text into video.

Prior to founding Synthesia, Victor has been involved in technology entrepreneurship for the last 10 years and has been involved in building products across many industries. His work in the VR/AR sector inspired him to apply similar technologies to video production and in 2017 he co-founded Synthesia with Prof. Matthias Niessner, Prof. Lourdes Agapito and Steffen Tjerrild.

Lars Kroløkke will be a part of the fireside chat panel moderated by Natasha Friis Saxberg, CEO IT- Branchen

Topic: From corporate mindset to agile mindset

Panel:

• Morten Holm Christiansen, CDO/CIO, Haldor Topsøe (formand for CIO Transformation Boardet)
• Lars Kroløkke, CTO, Aller Media
• Bjørn Borup, Director, digital transformation (CDO/CIO), Røde Kors
• Kell Møller, Director, Head of IT & Digitalization, NREP

Morten Holm Christiansen will be a part of the fireside chat panel, moderated by Natasha Friis Saxberg, CEO IT- Branchen

Topic: From corporate mindset to agile mindset

Panel:

• Morten Holm Christiansen, CDO/CIO, Haldor Topsøe (formand for CIO Transformation Boardet)
• Lars Kroløkke, CTO, Aller Media
• Bjørn Borup, Director, digital transformation (CDO/CIO), Røde Kors
• Kell Møller, Director, Head of IT & Digitalization, NREP

Bjørn Borup will be a part of the fireside chat panel, moderated by Natasha Friis Saxberg, CEO IT- Branchen

Topic: From corporate mindset to agile mindset

Panel:

• Morten Holm Christiansen, CDO/CIO, Haldor Topsøe (formand for CIO Transformation Boardet)
• Lars Kroløkke, CTO, Aller Media
• Bjørn Borup, Director, digital transformation (CDO/CIO), Røde Kors
• Kell Møller, Director, Head of IT & Digitalization, NREP