DIGITAL COPENHAGEN 2020 PRESENTS:

MARKETING REVISITED !

Petter Anker Stordalen (born November 29th 1962 in Porsgrunn, Norway) is a Norwegian investor, hotel owner, property developer and environmentalist. Stordalen is a self-made businessman who started out selling strawberries for his merchant father as a child. A particular moment from this period became defining for the Porsgrunn native’s future business ventures. Stordalen remembers complaining to his father that his strawberries were smaller and greener than the other vendors’. His father replied that: “You have to sell the berries you have, because they are the only berries you can sell.” This lesson, dubbed the Strawberry Philosophy, became a metaphor for making the most out of what you have, and is frequently used by Stordalen in explaining his success. While being an active philanthropist, Stordalen is first and foremost an active advocate for conducting sustainable business. Calling himself a sustainability capitalist, he believes the ultimate route to success is corporate models where people, planet and profit are equally important. In his own words, “There is no business on a dead planet. Social responsibility and business success are inextricably linked.” Stordalen is the CEO and owner of investment holding company Strawberry and Chairman of the Board of one of Scandinavia’s largest hotel chain, Nordic Choice Hotels.

Eco-warrior and CEO of WeDonthaveTime.org. Serial entrepreneur within the financial and communications industry. Nominated 2 times DI Gasell Award, Ernst & Young Entrepreneur of The Year, Veckans Affärer Supertalent, Årets Miljöinfluencer and International Gamechanger of the year. Member of Al Gore Climate Reality, European Climate Policy Task Force. Chairman of the independent think tank Global Utmaning (Global Challenges).

The CEO of a UK startup pioneering deepfake technology thinks we're just three years away from having computer-generated versions of actors that are so good, they're indistinguishable from real humans.

 

Victor Riparbelli, 27, cofounded Synthesia two years ago. The company made its first big splash in 2018 when it used its technology to make a BBC news anchor appear to be speaking Spanish, Mandarin and Hindi.

 

More recently the company applied its tech to soccer legend David Beckham. In collaboration with the campaign Malaria Must Die, Synthesia manipulated Beckham's facial features so that nine malaria survivors were able to speak through him — in nine different languages.

Christina Boutrup is a leading China analyst, thought leader and keynote speaker.
As a journalist she travelled in most parts of The Middle Kingdom and covered areas such as business, economy, environment and social issues for more than 15 years, hosting radio- and TV shows about China.
She interviewed Alibaba’s founder Jack Ma and closely followed the global expansion of Chinese companies authoring several books about business in China.
She is also on the Advisory Board of ThinkChina.dk, a think tank of the University of Copenhagen.

Andreas Ekström is a writer, journalist and thought leader. The author of seven books, Andreas analyses the online world, media, and digital equality for the Swedish daily newspaper Sydsvenskan.

In his talks, Andreas discusses the digital revolution brought about by the world’s most influential companies such as Apple, Microsoft, Facebook and Amazon, and analyses the complex changes driven by the power players in tech. He maps out how the digital revolution has created new user demands, new forms data harvesting, new business needs, and has advanced design and technology strategies. Andreas identifies the key digital issues around the future of our identity, democracy and finance. In discussing how this will impact the workplace, he helps organisations understand how to position themselves for the next decade.

Andreas argues that as we are the pioneers of the digital world, and writers of what he terms ‘the digital constitution’, people need to consider the ethical implications of everything they outsource to tech. He tackles the debate of convenience versus ethics, and argues that we need to be thinking more carefully now about the regulation of AI products that will inevitably reshape our culture in the future. He also discusses ethics in a world where organisations need to stay competitive in the flux of technological and business development.

Peter spent 15 years as a strategic planner in advertising and has been a marketing consultant for the last 23 years. He has worked through three major recessions. In 2008 he wrote Advertising in a downturn (IPA March 2008) – a summary of expert opinion on best practice for advertising during recessions. In April this year he wrote Advertising in Recession – Long, Short or Dark? (LinkedIn). Effectiveness case study analysis underpins much of his work, which includes a number of important authored and co-authored marketing and advertising texts: Marketing in the Era of Accountability, Brand Immortality, The Long & The Short of it, The Link Between Creativity and Effectiveness, Media in Focus, Selling Creativity Short, Why aren’t we doing this?, Effectiveness in Context, The Crisis in Creative Effectiveness and chapters in Eat Your Greens and the Sage Handbook of Advertising. His most recent work in collaboration with Les Binet – The 5 Principles of Growth in B2B Marketing – was published by LinkedIn in October 2019. Peter writes and speaks regularly around the world about marketing effectiveness. He is an honorary Fellow of the UK Institute of Practitioners in Advertising and a research Fellow of the B2B Institute.