DIGITAL COPENHAGEN 2021 PRESENTS:MARKETING REVISITED !

17. November | Tivoli Hotel

SE VIDEO

At this year’s conference you’ll learn how your brand can drive relevance and achieve uncommon growth by adapting these headlines to your business strategy.
Sustainability – Innovation – Growth

Sustainability

Transform your organisation to care about the environment and your employees to become truly purpose-driven.

Innovation

Shape tomorrow's customer experiences through new technology and amazing products and services.

Growth

Rethink your business strategies to achieve uncommon growth in a transformed business landscape.

20+ Leading

International Keynote Speakers

Insights

Into newest trends and developments

500 People

Unique networking experience

Most important

Digital conference of the year

Don't miss out

Get your tickets now

What to experience

Click to read more

Andreas Ekström

Speaker of the Year Sweden 2019, Journalist, Thought Leader

Topic

The Power of & – exploring a world where everything has changed, but nothing is different

About Andreas Ekström

My name is Andreas Ekström, and I am a journalist and an author, but most of all a keynote speaker working all around the world. I recently won the Swedish ”Speaker of the Year” award.

My passion is to educate for digital equality. I want to see a world in which we share the wealth – not only financially, but also in terms of knowledge and power. I am an author of seven books, a columnist and a commentator, and I often lecture and lead seminars, mostly on the digital revolution.

During the past few years, I have been a keynote speaker at conferences all over Europe and the rest of the world, approaching 30 countries, and I often serve as a digital thought partner for groups of leaders and boards of directors, trying to make use of ideas and knowledge I have collected over the past decade. Sessions like that are always tailor made, and thoroughly prepared with each client. I was a TEDx speaker in 2013 and again in 2015. That second time, the talk was distributed through ”big” TED, and has to date been viewed well over a million times.

Nina Hajikhanian

eCommerce Director, EMEA Patagonia

Topic

Patagonia – in business to save our home planet

About Nina Hajikhanian

Nina Hajikhanian leads the ecommerce business for Patagonia, throughout the EMEA region, bringing to life the company’s reason for being: We’re in business to save our home planet.

Based at Patagonia’s European Headquarters in Amsterdam, she is responsible for the holistic ecommerce customer experience, through the lenses of outdoor sports and environmental activism.

Prior to joining Patagonia, Nina worked in Australia, as Head of Ecommerce for Australia and New Zealand at Adidas Group. She has held senior marketing roles at brands including Red Bull.

Iranian-born Nina grew up in Austria. She has an MBA from the University of Western Australia and has worked and studied in countries including Spain, Singapore, Hong Kong, Germany, Austria, Australia and the UK. She is passionate about exploring wild places, all over the world, through ‘silent sports’ such as skiing, ski touring, surfing, kitesurfing, mountain biking, yoga, hiking and climbing. She is a licensed ski instructor and member of the Austrian Alpine Club.

Mark Adams

Senior Vice President, Head of Innovation VICE

About Mark Adams

Mark Adams is a serial entrepreneur and award winning global thought leader on content strategy. Sitting at the intersection of technology, entertainment and brand building. Working directly with A-list celebs and the C-suite of the world’s largest companies to lead content and digital transformation. Driven by the mission to democratise digital knowledge and keep the new economy fair by ‘bridging the digital divide’ in society.

Facebook

Topic

The Future of Presence

Merkle

David Walmsley

CDO Pandora

About David Walmsley

David Walmsley has been the Chief Digital Officer of Pandora from April 2019 until January 2021. In January he was appointed as Chief Digital & Technology Officer. He is a member of Pandora’s Executive Leadership Team (ELT).

David has 25 years’ experience building and scaling digital consumer businesses, with his career being split between publishing and retail. At each organisation he has championed the voice of the customers, putting them at the heart of the digital story.

He has placed equal emphasis on creating sustainable digital capabilities within each business, including leading digital marketing teams, engineering and product teams, and world-class data and analytics functions. At Pandora, David is heading the transformation on how we do business globally using tech and data.

David has a Master’s Degree in History from the University of Cambridge and is also a Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce.

Petter Anker Stordalen

Chairman of the board Nordic Choice Hotels

Petter Anker Stordalen (born November 29th 1962 in Porsgrunn, Norway) is a Norwegian investor, hotel owner, property developer and environmentalist. Stordalen is a self-made businessman who started out selling strawberries for his merchant father as a child. A particular moment from this period became defining for the Porsgrunn native’s future business ventures. Stordalen remembers complaining to his father that his strawberries were smaller and greener than the other vendors’. His father replied that: “You have to sell the berries you have, because they are the only berries you can sell.” This lesson, dubbed the Strawberry Philosophy, became a metaphor for making the most out of what you have, and is frequently used by Stordalen in explaining his success. While being an active philanthropist, Stordalen is first and foremost an active advocate for conducting sustainable business. Calling himself a sustainability capitalist, he believes the ultimate route to success is corporate models where people, planet and profit are equally important. In his own words, “There is no business on a dead planet. Social responsibility and business success are inextricably linked.” Stordalen is the CEO and owner of investment holding company Strawberry and Chairman of the Board of one of Scandinavia’s largest hotel chain, Nordic Choice Hotels.

Bryan Nelson

Platforms Data & Architecture Lead for Northern Europe Google

Juhani Mykkänen

Co-founder Wolt

The Journey of Wolt - from small start-up to 2nd fastest growing company in Europe

In this session, Juhani will share some stories and behind the scenes photos from Wolt's journey from a small start-up in Finland in 2014 to now being present in 23 countries and named 2nd fastest growing company in Europe. Juhani has been part of Wolt's growth from 0 to 10M+ users worldwide, and will share insights and lessons learned from Wolt's 6-year rollercoaster ride up until today.

About Juhani Mykkanen

For the past 7 years, Juhani Mykkänen has been building Wolt. Before that, he graduated from Aalto University with honours in Knowledge-intensive Business (M. Sc.) and worked 6 years as a journalist and editor with Helsingin Sanomat, the largest newspaper in Finland. Juhani is also a Crossfit enthusiast who has written three books and travelled to 70+ countries.

Bradford Bird

Head of Business Development, The Fabricant

Susan Etlinger

Director, AI & Innovation Marketing Microsoft

About Susan Etlinger

Susan Etlinger is a globally recognized expert in digital strategy, with a focus on artificial intelligence, technology ethics and data. In addition to her work at Altimeter, Susan is a senior fellow at the Centre for International Governance Innovation, an independent, non-partisan think tank based in Canada and a member of the United States Department of State Speaker Program. She works with clients to assess the impact of AI and other advanced technologies on business, and to identify use cases, opportunities, risks and organizational and cultural considerations. She also works with technology vendors to refine product road maps and strategies based on her independent research.

In 2020, Susan was named one of 100 Brilliant Women in AI Ethics by Lighthouse3, a strategic research consultancy focused on AI. Her TED talk, “What Do We Do With All This Big Data?" has been translated into 25 languages and has been viewed more than 1.3 million times. Her research is used in university curricula around the world, and she has been quoted in numerous media outlets including The Wall Street Journal, The Atlantic, The New York Times and BBC. Susan holds a Bachelor of Arts in Rhetoric from the University of California at Berkeley.

Case by TwentyThree

Victor Raparbelli

The CEO of a UK startup pioneering deepfake technology thinks we're just three years away from having computer-generated versions of actors that are so good, they're indistinguishable from real humans.

Victor Riparbelli, 27, cofounded Synthesia two years ago. The company made its first big splash in 2018 when it used its technology to make a BBC news anchor appear to be speaking Spanish, Mandarin and Hindi.

More recently the company applied its tech to soccer legend David Beckham. In collaboration with the campaign Malaria Must Die, Synthesia manipulated Beckham's facial features so that nine malaria survivors were able to speak through him — in nine different languages.

IT Branchen

Fireside chat

The Panel are members of ITB's CIO Transformation Board:

Morten Holm Christiansen, CIO/CTO, Coop (formand for CIO Transformation Boardet)

Lars Kroløkke, CTO, Aller Media

Bjørn Borup, Director, digital transformation (CDO/CIO), Røde Kors

Moderated by Natasha Friis Saxberg, CEO, IT-Branchen

Keynote by Andel & Adapt

Keynote speakers:

Philip Arnaa, Client Services Director at Adapt
Kasper Søvsø Head og Digital and Marketing hos Andel (SEAS-NVE)

Topic:

The ultimate commodity and how to make it interesting

Access to power and energy is not something we talk about. It’s
something we have. It’s low-interest products we take for granted. So, how do
you make individuals care about a commodity they buy everyday without even
noticing? And even more important, how do you make individuals take
responsibility for their energy consumption and drive behavior change for
protection of the climate?

Get the story on how SEAS-NVE, has driven actual behavior change by putting
energy consumption and climate consciousness on the agenda through a
user-centric digital transformation, while increasing customer satisfaction and
loyalty and lowering costs.

Case by Responsive

Keynote by Symplify

Topic:

Leveraging the instinct to Give

How the digital donor has changed the way people donate to NFPs & NGOs, and why that’s a good thing. Applying commercial strategies to charitable efforts. Use cases and thought leadership from Symplify.

Keynote by:

Paul Crisp ,CMO, Symplify

Gustav Wicklén, CRO, Symplify

Lars Kroløkke - CTO, Aller Media

Lars Kroløkke will be a part of the fireside chat panel moderated by Natasha Friis Saxberg, CEO IT- Branchen

Topic: From corporate mindset to agile mindset

Panel:

Morten Holm Christiansen, CIO/CTO, Coop (formand for CIO Transformation Boardet)
Lars Kroløkke, CTO, Aller Media
Bjørn Borup, Director, digital transformation (CDO/CIO), Røde Kors

Lisbeth Chawes

CEO & Co-founder Sensible Futures

Modorator

Morten Holm Christiansen - CIO/CTO, Coop

Morten Holm Christiansen will be a part of the fireside chat panel, moderated by Natasha Friis Saxberg, CEO IT- Branchen

Topic: From corporate mindset to agile mindset

Panel:

Morten Holm Christiansen, CIO/CTO, Coop (formand for CIO Transformation Boardet)
Lars Kroløkke, CTO, Aller Media
Bjørn Borup, Director, digital transformation (CDO/CIO), Røde Kors

Bjørn Borup - Director, digital transformation (CDO/CIO), Røde Kors

Bjørn Borup will be a part of the fireside chat panel, moderated by Natasha Friis Saxberg, CEO IT- Branchen

Topic: From corporate mindset to agile mindset

Panel:

Morten Holm Christiansen, CIO/CTO, Coop (formand for CIO Transformation Boardet)
Lars Kroløkke, CTO, Aller Media
Bjørn Borup, Director, digital transformation (CDO/CIO), Røde Kors