Digital Copenhagen is your portal to understanding customers and emerging technologies in the digital era. At this year’s conference you will receive insight and strategies to drive: Growth – Innovation – ESG

ESG

Innovation

Growth


Fernando Machado
Chief Marketing Officer Activision BlizzardAbout Fernando Machado
Fernando is a global marketer with a passion for growing brands and businesses. He is known for pushing the creative boundaries to drive business growth.
Fernando joined Activision Blizzard as CMO in April of 2021. He is now responsible for the marketing initiatives of some of the most exciting titles in the gaming industry (Call of Duty, World of Warcraft, Diablo, Overwatch, Candy Crush, among others).
Prior to Activision, Fernando spent 7 years at Restaurant Brands International (Burger King, Popeyes and Tim Hortons). His focus was to infuse the brands with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development.
Before joining Restaurant Brands International, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking "Beauty Sketches" (Titanium GP in 2013).
Besides being well recognized as a marketeer, latest by AdAge as CMO of the year (2020), he is also well renowned for his work counting more than 200 Lions in Cannes (12 GPs, including 2 Titanium GPs), 24 D&AD Yellow Pencils, 1 D&AD Black Pencil, and 2 Grand Effies in North America, Fernando is also
Easy to say, we are very much looking forward to Fernando bringing his perspective and experience to the conference.


Lars Bo Jeppesen
General Manager, Nordics at Snap Inc. Snap Inc.About Lars Bo Jeppesen
Lars Bo Jeppesen leads the Nordic team at Snap Inc, tasked with the mission to transform Nordic advertisers through Augmented Reality. With his extensive experience, Lars Bo is passionate about what AR can do for business, e.g. by making the mobile the new fitting room, virtual try-ons prove to drive down return rates by 70%. Prior to joining Snap Inc. Lars Bo was at Dentsu where he held the role of CEO across 20 markets covering the Nordics, Benelux, Central and Eastern European countries and at Parken Sport & Entertainment as the Director where he was responsible for Parken and all the commercial matters related to F.C. Copenhagen.


Snap Inc.

About Lars Bo Jeppesen
Lars Bo Jeppesen leads the Nordic team at Snap Inc, tasked with the mission to transform Nordic advertisers through Augmented Reality. With his extensive experience, Lars Bo is passionate about what AR can do for business, e.g. by making the mobile the new fitting room, virtual try-ons prove to drive down return rates by 70%. Prior to joining Snap Inc. Lars Bo was at Dentsu where he held the role of CEO across 20 markets covering the Nordics, Benelux, Central and Eastern European countries and at Parken Sport & Entertainment as the Director where he was responsible for Parken and all the commercial matters related to F.C. Copenhagen.


Sam Conniff
Creator of Uncertainty Experts Uncertainty ExpertsAbout Sam Conniff
Sam is most recently the Creator of Uncertainty Experts, a unique hybrid of online learning, interactive documentary and psychological intervention. He is the author of the international best-seller and "modern life-bible" Be More Pirate. He was Co-Founder of Livity, the multi-award-winning social enterprise and youth-led creative Network, Co-founder of Digify Africa, providing transformational digital skills to thousands of young Africans and Co-Founder of Don’t panic, the original activist and Bafta-winning content studio. Sam has won Entrepreneur of the year, Agency of the Year, The Queens Award and many others and he turned down an MBE in 2020.
A consultant to brands from Rolex to Red Bull, and a mentor to many entrepreneurs and innovators around the world.


Microsoft
About Susan Etlinger
Susan Etlinger is, among many other professions, the Director of AI & Innovation at Microsoft. She was also recently named one of 100 Brilliant Women in AI Ethics in 2020. Her research focuses on the impact of artificial intelligence, data, and advanced technologies on business and culture and is used in university curricula around the world. Susan’s TED Talk, “What do we do with all this big data?,” has been translated into 25 languages and has been viewed more than 1.3 million times. She’s a sought-after keynote speaker and has been quoted in such media outlets as the Wall Street Journal, the BBC, and the New York Times.


Activision Blizzard
Keynote speaker: Fernando Machado
Fernando is a global marketer with a passion for growing brands and businesses. He is known for pushing the creative boundaries to drive business growth.
Fernando joined Activision Blizzard as CMO in April of 2021. He is now responsible for the marketing initiatives of some of the most exciting titles in the gaming industry (Call of Duty, World of Warcraft, Diablo, Overwatch, Candy Crush, among others).
Prior to Activision, Fernando spent 7 years at Restaurant Brands International (Burger King, Popeyes and Tim Hortons). His focus was to infuse the brands with purpose (incl. sustainability), improving product quality, modernizing design, and inspiring the organization around tech, digital and brand development.
Before joining Restaurant Brands International, Fernando worked for 18 years at Unilever. Starting as an intern, he moved up the ranks working different product categories and brands, including Dove where he led the groundbreaking "Beauty Sketches" (Titanium GP in 2013).
Besides being well recognized as a marketeer, latest by AdAge as CMO of the year (2020), he is also well renowned for his work counting more than 200 Lions in Cannes (12 GPs, including 2 Titanium GPs), 24 D&AD Yellow Pencils, 1 D&AD Black Pencil, and 2 Grand Effies in North America, Fernando is also
Easy to say, we are very much looking forward to Fernando bringing his perspective and experience to the conference.


Keynote by Merkle
Keynote speaker:
As a knowledge partner at this years conference, Merkle will bring an informative and insightful case. The speaker is yet to be announced.


Susan Etlinger
AI Director, Ted Speaker and Acclaimed Expert on AI, Ethics and Trust MicrosoftAbout Susan Etlinger
Susan Etlinger is, among many other professions, the Director of AI & Innovation at Microsoft. She was also recently named one of 100 Brilliant Women in AI Ethics in 2020. Her research focuses on the impact of artificial intelligence, data, and advanced technologies on business and culture and is used in university curricula around the world. Susan’s TED Talk, “What do we do with all this big data?,” has been translated into 25 languages and has been viewed more than 1.3 million times. She’s a sought-after keynote speaker and has been quoted in such media outlets as the Wall Street Journal, the BBC, and the New York Times.


BBC

Keynote Speaker:
Holly Goodier will deliver an insightful keynote as Director of Digital Portfolio at BBC.
More to come on Hollys strong experience within the digital field.


IT Branchen
Keynote speaker:
As a knowledge partner at this years conference, It-Branchen will bring an informative and insightful case. The speaker is yet to be announced.


TwentyThree
TwentyThree is happy to be one of the knowledge partners at this years conference.


Hjaltelin Stahl - Part of Accenture Song
Keynote speaker:
As a knowledge partner at this years conference, Hjaltelin Stahl - Part of Accenture Song, will bring an informative and insightful case. The speaker is yet to be announced.


Salesforce
Keynote speaker:
As a knowledge partner at this years conference, Salesforce will bring an informative and insightful case. The speaker is yet to be announced.


Treasure Data
Keynote speaker:
As a knowledge partner at this years conference, Treasure Data will bring an informative and insightful case. The speaker is yet to be announced.


Valcon
Keynote speaker:
As a knowledge partner at this years conference, Valcon will bring an informative and insightful case. The speaker is yet to be announced.
Don't miss out

20+ Leading
International Keynote Speakers
Insights
Into newest trends and developments
500 People
Unique networking experience
Most important
Digital conference of the year
Are you ready?
NORMAL PRICE
MEMBERS: 3.495,-
Non-members: 4.495,-
October 17th – November 2nd
Prices ex.tax
COMPANY DEAL
SAVE 20% on your order when registering a minimum of physical 5 guests on the same order.
Any questions? Please reach out to us at [email protected]


