LEADING DIGITAL MARKETING TRANSFORMATION
Stop Thinking, Start Building
November 16th @Tivoli Congress Center
“Det var en af de bedste konferencer på dansk grund de sidste 12 måneder”
Morten Hershøj CEO, ANOTHER – Om Digital Copenhagen 2016
LAZY BIRD tickets are available now and until 2. October.
Reserve your seat before it’s to late! and SAVE DKK 1000,-
KEY TAKEAWAYS WILL INCLUDE
Understand current technical,
creative and idealistic trends
Leverage Technology
for marketing advantage
The happy marriage
of the CMO and CIO
How to put the
customer in center of everything
Marketing Attribution
and end-to-end measurement
THE FUTURE HAS ARRIVED – ARE YOU READY?
Be inspired by the best on November 16th
- Digital Copenhagen is your portal to understanding customers and emerging technologies in the digital era.
- Digital Copenhagen provides the strategy tools, concepts and perspectives that allows you to transform digital disruption to opportunities.
- At this years conference you’ll get insights and inspiration to better understand customers, needs and behaviour. Digital Copenhagen brings together digital marketing thought leaders who are at the forefront of technology and marketing innovation. Experience more than 25 industry leading speakers and be a part of a +600 networking experience.
THE SPEAKERS anno 2017
THE GREAT AGENDA
Have a cup of coffee and enjoy the day!
BY THOMAS WAHL, CEO – DANISH MARKETING ASSOCIATION
TIM FRANK ANDERSEN, PARTNER, IN2MEDIA
BUSINESS ROMANTIC, AUTHOR & ENTREPRENEUR, TED SPEAKER
COFFEE & NETWORKING
TRACK 1:
JAN-ULRICH OTTO
Head of advertising, Gameloft.
IN-GAME ADVERTISING
TRACK 2:
PETER DAY
Should Adtech learn from Fintech?
“What gets measured is what gets done” is an old business maxim that’s as relevant today as ever. Sure, companies that win big today play by different rules. But they still have to keep score – whether they’re building for future growth or living on past accomplishments. What’s particularly interesting about companies that change the game is that they often find new ways to measure their performance.
In this presentation, Peter Day Director of Engineering at Quantcast will talk about his experiences in the financial technology industry and its similarities to the advertising industry. Peter will draw similarities between the world of Fintech / trading and the online advertising ecosystem (especially machine learning and AI in ads selling and buying online) Learn how misguided and misaligned incentives led to fundamental shifts in the thought process of many financial institutions. Lessons that we should pay attention to in an advertising industry full of false proxies.
MIKKEL FRELTOFT KROGSHOLM
Senior Data Scientist, Think Big
Big data marketing
TRACK 3:
PETER ANKERSTJERNE
TRACK 1:
Case to be announced soon.
TRACK 2:
TRACK 3:
COFFEE AND NETWORKING
SAS:
Martin Jonassen, Head of BI and Analytics, Storytell/Mofibo
During the last 5 years the analytics landscape has experienced great changes. As the businesses retrieve and use more and more data, the analytical skills have moved closer to the core of the business. This means that we also see a change in lots of different business cultures. The Storytel/Mofibo story is the story about a start-up company that invests heavily in software and resources to implement a datadriven culture from day one.
Martin speaks about taking a datadriven approach to all key business areas. How Mofibo established a profitable business through Data management, advanced analytics and personalization.
PENTIA:
Case to be announced soon.
THINK!:
COFFEE AND NETWORKING
TRACK 4:
LUKE ZAKI
Senior Brand Partner, Blippar
Marketing with Augmented Reality
Insights that are driving the user of Augmented Reality in marketing:
- Examples of AR marketing applications. covering a range of sectors
- Future AR marketing applications and trends
TRACK 5:
MARTEN BARKMAN
Small & Medium Business Director, Facebook EMEA
The smartphone has heralded a new industrial revolution and it’s evolving at an exponential pace. The world is now mobile and business is becoming borderless.
Every business must now be mobile-first and visual-first. People have embraced mobile – and especially mobile video – because it delivers exceptional, personal and meaningful experiences right into the palm of their hand. Facebook is the home of mobile video and video views on Instagram are also skyrocketing.
Join this session to discover the incredible opportunities Facebook and Instagram offer for the future of visual storytelling.
TRACK 6:
AFONSO REBELO DE SOUSA
COFFEE AND NETWORKING
ATLANTIC CAMPAIGNS
CARSTEN HERON
CEO, Atlantic Campaigns
Atlantic Campaigns: En dansk vindercase som er gået globalt.
TATTOODO
MIK THOBO-CARLSEN
Digitalisering af en traditionelt tænkende branche.
CASESTORY
Fremtiden tilhører de frygtløse!
En guide til virksomhedens digitalisering:
Hvordan digitaliserer vi vores forretning? Og er det løsningen på alle problemer? Kom og hør om nye teknologier som AI, IoT, VR og ikke mindst, hvordan de nye teknologier bliver omsat til relevant værdi i praksis.
COFFEE AND NETWORKING
GLOBAL MARKETING SPEAKER & The DRUM COLUMNIST
BUSINESS PHILOSOPHER & AUTHOR
Case to be announced soon.
TIM FRANK ANDERSEN
GET YOUR TICKET NOW AND SAVE DKK 1000,-
LAZY BIRD tickets are available now and until 2nd. October.
- Join this years conference and get the insights and inspiration to better understand customers, needs and behaviour.
- Digital Copenhagen brings together digital marketing thought leaders who are at the forefront of technology and marketing innovation.
- Experience more than 25 industry leading speakers and be a part of a +600 networking experience.
KNOWLEDGE PARTNERS
ORGANIZERS
ATTENDEES
CONTACT
If you have any questions about the conference, please feel welcome to contact Projectmanager:
Kim Funch from Danish Marketing Association
Email: [email protected] or cell: 2622 8445.
DATE:
16. NOVEMBER 2017
At 08.30 – 17.00
YOU’LL FIND US AT THE TIVOLI CONGRESS CENTER, ADDRESS: ARNI MAGNUSSONS GADE 2, 1577 KØBENHAVN V
GET YOUR TICKET NOW AND SAVE DKK 1000,-
LAZY BIRD tickets are available now and until 2. October.