JAN-ULRICH OTTO

Head of advertising, Gameloft.

JORDI ROIG

CCO, RFRSH Entertainment

IN-GAME ADVERTISING

• Hvem spiller mobilspil?
• In-app advertising
• Viewability
• Kvalitet og værdi: Er 2 sekunder i en video virkelig værdifuldt?
• Native: Brugere vil selv bestemme om de vil involvere og engagere sig med et brand.
• Tid brugt med dit brand

Be relevant or be ignored!

Generations Y&Z have significantly different media usage than earlier generations. Brands call them “hard-to-get” audiences, because they cannot be reached thru classic one-way messaging in traditional media (incl digital).

They consume and produce their own stories and are their own media. They at best ignore “intrusive” messaging, at worst acts negatively towards brands intruding.

RFRSH Entertainment owns various properties in esports (Astralis, BLAST Pro Series etc) and helps brands becoming a part of the conversation, by giving value to the passion audience have.

Hear and see how brands like Audi, Panzerglass, Microsoft, Jack&Jones have obtained remarkable results in a field that experiences incredible growth rates and in certain demographics it’s already the most watched entertainment category.

PETER DAY

SHOULD ADTECH LEARN FROM FINTECH?

“What gets measured is what gets done” is an old business maxim that’s as relevant today as ever. Sure, companies that win big today play by different rules. But they still have to keep score – whether they’re building for future growth or living on past accomplishments. What’s particularly interesting about companies that change the game is that they often find new ways to measure their performance.

In this presentation, Peter Day Director of Engineering at Quantcast will talk about his experiences in the financial technology industry and its similarities to the advertising industry. Peter will draw similarities between the world of Fintech / trading and the online advertising ecosystem (especially machine learning and AI in ads selling and buying online) Learn how misguided and misaligned incentives led to fundamental shifts in the thought process of many financial institutions. Lessons that we should pay attention to in an advertising industry full of false proxies.

STINE MØLGAARD SØRENSEN

CMO, Spektral

Blippar: Insights that are driving the user of Augmented Reality in marketing:

• Examples of AR marketing applications. covering a range of sectors
• Future AR marketing applications and trends

Spektral: The Future of Augmented Reality and Video Content Creation

• How can new technologies and innovations play a big role in designing the future of AR and creative video content creation.

Få opskriften på succesfuld annoncering på SoMe fra nøglepersonerne bag årets mest succesfulde digitale salgskampagne. Det handler om at bygge et brand på mobilen ved at skabe content kunderne vil bruge tid på, og monitorere effekten live, når big data bliver brugbare data.

JENS PODER
Director of Innovation & Partner, PEYTZ & CO.

At få den totale og perfekt afstemte omnichannel løsning på plads er en proces. Teknik-ken kan hjælpe os – men alt for mange virksomheder farer vild med store investeringer i komplette og for tekniske løsninger, som reelt ikke bliver udnyttet – fordi løsningen er for tung, for ressourcekrævende og fordi organisationen ikke følger med.

For de fleste virksomheder er ikke klar til Omnichannel og det er en del af systemudby-derne heller ikke. Det handler IKKE om at beherske samtlige kanaler på én gang, men om at skabe samspil i de digitale kanaler – – og det kan nemt være en stor udfordring og en rejse som skal tages i etaper.

Jens Hjerrild Poder, vil her fortælle om hvordan virksomheder kan etablere vellykkede marketing automation rutiner – særligt med fokus på at udnytte mail-kanalen.

Du vil få indblik i arbejdet med at afprøve hypoteser med løbende forbedring og raffine-ring af automatiserede marketing-rutiner og du vil blandt andet høre om

hvordan et af Danmarks kendteste brands gik fra at perfektionere simpel segmentering – og pludselig 12 måneder senere var vi i gang med at etablere Datahub med kobling til butikssystemer. Og salget fra email var 10 doblet.

Er du klar til de nye digitale virkelighed, hvor kravene og mulighederne er uendelige, og tech og marketing forventes at gå forrest hånd i hånd? Ny teknologi og nye medier giver utrolige muligheder for alle, der vil forandringen og byder den velkommen.

Jonas Sylvest, partner hos Hjaltelin Stahl, er din guide på rejsen og gennemgår et modelapparat, der sætter rammerne for it og marketing i en brydningstid. Med de 4 P’er: Positioning, Platform, Presence og Peaks som ramme og CPH Københavns Lufthavn som case får du formlen for marketingindsatsen i en ny digital virkelighed, hvor den unge forbruger spiller hovedrollen.

SAS:
MARTIN JONASSEN
Head of BI and Analytics, Storytell/Mofibo

During the last 5 years the analytics landscape has experienced great changes. As the businesses retrieve and use more and more data, the analytical skills have moved closer to the core of the business. This means that we also see a change in lots of different business cultures. The Storytel/Mofibo story is the story about a start-up company that invests heavily in software and resources to implement a datadriven culture from day one.

Martin speaks about taking a datadriven approach to all key business areas. How Mofibo established a profitable business through Data management, advanced analytics and personalization.

PENTIA:
MADS-PETER JAKOBSEN
Head of Strategy and UX

Den digitale revolution er gennemført. Men mange virksomheder forsøger stadig at transformere deres forretning til den nye virkelighed gennem quick fixes og indpakning. Den digitale transformation, handler ikke om, hvad du siger om dig selv, men hvad dine kunder oplever du gør. Virksomhederne skal ikke kun forstå brugerrejsen men at kunne handle på den i realtid via data. Den digitale transformation kræver handling, fremsyn og løbende indkassering af gevinsterne. Pentia deler på dette event vores erfaringer med at koordinere digital transformation af forretningen.

THINK:
TOKE GRØFTE
UX Director

Agilitet, sprints og war-rooms er efterhånden blevet faste begreber og metoder i mange bureauer og udviklingshuse. Det handler om at få bygget og lanceret nyt i topfart: Byg en app. Byg en chatbot. Byg en ny funktion til websitet. Byg en AI-bigdata-omni-channel himstregims.

Er vi blevet besatte af at bygge nyt? Og sætter vi lighedstegn i mellem dét at lancere, og dét at skabe værdi for virksomheden?

Effektiv digital værdiskabelse kræver, at man er villig til at eksperimentere og prioritere læring højere end lancering af nye løsninger.

I denne præsentation giver vi eksempler på større danske og udenlandske virksomheder, som fx. Telia, der har stoppet jagten på det nye for det nyes skyld og i stedet sat fokus på at skabe værdi. Og hvordan denne tankegang faktisk har accelereret væksten.

KIRA RICH

Creative Specialist, Google

Get Inspired By Data

Great marketing isn’t just efficient: it’s memorable and personal, rising above the noise. The key to creating a standout campaign is data and the insights you can gain from it about your audience. The next frontier in user-centric marketing is connecting the dots between data and creativity for brands to be in the moment, personal, and influential. This session will delve into what’s possible in marketing when you’re inspired by data.

Christian Uller Rothmann

Digital Marketing Consulent

The smartphone has heralded a new industrial revolution and it’s evolving at an exponential pace. The world is now mobile and business is becoming borderless.

Every business must now be mobile-first and visual-first. People have embraced mobile – and especially mobile video – because it delivers exceptional, personal and meaningful experiences right into the palm of their hand. Facebook is the home of mobile video and video views on Instagram are also skyrocketing.

Join this session to discover the incredible opportunities Facebook and Instagram offer for the future of visual storytelling.

AFONSO REBELO DE SOUSA

How brands with purpose win on LinkedIn:

The importance of purpose, how to build it through your employees and how purpose content is the blockbuster content for your brand.

There are 500million+ members on LinkedIn and members are engaging 15x more with content than job posts. However, that content is a mix of employee culture and values, thought leadership and B2B lead gen. Join this session to find out how to build a purpose a brand via your employees and how this content is the core blockbuster content your brand needs to win on LinkedIn.

CARSTEN HERON

CEO, Atlantic Campaigns

The TALISKER WHISKY ATLANTIC CHALLENGE
– The World´s Toughest Row. An event that started 20 years ago but not until now is getting the attention it deserves!

• `The red thread´ – from the sewers, military, butcher shop, school teaching, roofing company to being CEO & Race Director of The World´s Toughest Row. An event with a PR value of more than 10 million dollars.
• Build a successful adventure competition, which delivers global visibility for teams and sponsors.
• Land a deal with a major corporate sponsor (such as Diageo, the world’s largest drinks company).
• Build a global digital marketing campaign which annually reaches more than 20 million people.
• Use social media to support and engage with a community of passionate athletes around the world
• Secure a global TV partnership with NATIONAL GEOGRAPHIC.
• Next step!

MIK THOBO-CARLSEN

Disrupting 
the Biggest Sub-culture in the World

Fremtiden tilhører de frygtløse!
En guide til virksomhedens digitalisering:

Hvordan digitaliserer vi vores forretning? Og er det løsningen på alle problemer? Kom og hør om nye teknologier som AI, IoT, VR og ikke mindst, hvordan de nye teknologier bliver omsat til relevant værdi i praksis.